With over 25 years of experience in business management and executive support, Shannon Tait leads Shannon & Co with a passion for helping people achieve their business goals. Her expertise spans project management, event coordination, and organizational strategy, cultivated through a career supporting executives, managing nonprofits, and implementing innovative systems.

Shannon's heart lies in empowering women-owned businesses, fostering their growth through strategic guidance and personalized support. As an avid hiker, she finds inspiration on the trails, where her vision for helping others often comes into focus. Shannon’s leadership is driven by a commitment to creating meaningful connections, practical solutions, and lasting impact for her clients and community.

Madelyn is a creative director and multi-passionate entrepreneur with over a decade of experience in branding, website development, visual storytelling, and digital content creation. With a background in project management and creative services—including photography, videography, and design—she specializes in building elevated brand experiences that are both beautiful and strategic.

Known for her keen eye, collaborative spirit, and ability to bring clarity to a client’s vision, Madelyn helps small businesses and entrepreneurs stand out online with confidence and authenticity.
As she puts it: “I want to help your unique vision shine.”

When she’s not designing or dreaming up brand strategies, Madelyn is writing YA fantasy novels, chasing her two boys around the house, and soaking up the sunshine with her husband in Texas.

Jenna Benton is a published author, book coach, premium ghostwriter, and course creator with over three decades of writing and publishing experience. Her work spans books, articles, screenplays, and curriculum projects, including a Homeland Security training program now being implemented nationwide. She excels at crafting persuasive web and advertising copy, has served as the editor of two magazines, and applies her grant writing expertise to help organizations secure vital funding and achieve their missions.

In addition to coaching writers individually, Jenna contributes her talents to Shannon and Co., turning creative visions into reality.

Abigail Fitzgerald is a dedicated Administrative Assistant at Shannon and Co., where she brings strong organizational skills, initiative, and a commitment to excellence. A graduate of CDA Charter Academy in May 2024, Abigail is currently pursuing an Associate of Applied Science in the Paralegal program at North Idaho College.

With a natural talent for leadership and organization, Abigail has always been proactive in her roles, whether in the workplace or the community. During her senior year of high school, she served as the leader of the United Together Club, where she spearheaded a successful community-wide prom dress drive—an achievement she takes great pride in. She is passionate about learning, problem-solving, and assisting others, always striving to make a meaningful impact in both professional and community settings.

Caroline Verploegen is a certified business coach, DISC and 12 Driving Forces practitioner, and the founder of CV Coaching. With a background in high performance sales and operational strategy, she helps business owners step out of reactive mode and into scalable, systems driven growth.

Caroline specializes in simplifying leadership, team development, and business operations so her clients can reclaim their time, lead more effectively, and close more business, without burnout. Her signature approach blends personalized coaching with practical tools, helping her clients build businesses that run smoother and smarter.

Known for her supportive but focused style, Caroline has coached entrepreneurs and leadership teams across a range of industries, from financial services to retail to trades. She’s passionate about helping people unlock what’s already working and elevate it with structure, accountability, and smart strategy.

Caroline lives in Idaho with her husband and their energetic daughter. When she’s not coaching, you’ll find her reading a good book, testing high-protein dinner recipes, or sneaking systems into everyday life, just for fun.

Jenni Schlottmann is the founder of Vino Lingua, where language and wine come together to create immersive cultural experiences. With a B.A. in Romance Languages, an M.A.T. in Teaching, and WSET Level 3 wine certification, Jenni has studied and taught around the world—from the coast of Catalunya to the vineyards of Oregon.

Her passion lies in helping others connect more deeply through language, culture, and the sensory experience of wine. Whether she’s leading a tasting or teaching travel-ready phrases, Jenni empowers others to explore the world with confidence—and curiosity.